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Gigantic poster advertises a million species undersea, and most awaiting a name
Added on 2008-05-08 10:00:57 by Ward Appeltans

WorMS is being showcased on a series of gigantic (75m long) one Million-Word Street Posters in Christchurch (New Zealand).

We lent the NZ Saatchi & Saatchi office a copy of the WoRMS database for this unusual and novel purpose – to advertise a new Sanyo underwater video camera on a gigantic poster in Christchurch (NZ) by listing all marine species ‘underwater’ and an empty sky above (to illustrate how much more there is to see undersea).

The full press release is available at:
http://www.scoop.co.nz/stories/SC0805/S00020.htm.



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